Christine M. Barney

APR, CEO rbb Communications


hristine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. The rbb family of brands also includes. OutOfTheBlue Advertising, SpiderBoost Communications and Digital Park. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express, M&Ms, Hilton Hotels, Jackson Health System, The Adrienne Arsht Center of the Performing Arts and Florida Power & Light.

She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion” and her firm, with offices in Miami, Fort Lauderdale, Los Angeles and New York/New Jersey is known as the Champion of Breakout Brands.

Barney’s innovative management style and “employee-driven workplace” philosophy makes the firm a repeated winner in “best place to work” rankings in publications like Inc. Magazine, the Wall Street Journal and Florida Trend. She is immediate past chair of the Greater Miami Chamber of Commerce, a board member of the Alliance of M&A Advisors South Florida Chapter, a member of the Orange Bowl Committee, member of the International Women’s Forum and is accredited by the Public Relations Society of America (PRSA). She is the 2016 Bill Adams PRSA Lifetime Achievement Award recipient.